First, it was ZTE, and Huawei was cut off from Google solutions. The same could happen to other smartphone manufacturers. The only exception is Apple, which has been building its own ecosystem for years.
The dominant position of Android on the mobile market has many negative consequences for smartphone manufacturers. And it is not about the fact that one company decides about the development of the platform and applied standards. Google, although it promotes its own solutions, gives the partners a lot of freedom when it comes to implementing proprietary technologies.
It is worth noting, however, that the Mountain View giant is much more concerned with tying producers to its own services than the system. Gmail, Maps, Assistant, Photos are only part of Google's products, which together with the Android platform itself create an ecosystem, without which most users can not imagine a modern phone.
Huawei in trouble? The head of the giant denies
The importance of GMS (Google's mobile services) can be quite severely perceived by Huawei, who has been blacklisted by the US government. This means no access to US products, including not only Google solutions, but also Qualcomm, Intel and Broadcom.
Ren Zhengfei argues that for a giant this will not be a big problem, as reported by Channel News Asia. Founder Huawei was to prepare for this moment for 15 years. Huawei's future is secured by a number of proprietary innovations and technologies, thanks to which the company will not feel very much the lack of access to US products.
In many matters this can be true. Huawei has long invested in the development of its own chips and modems, thanks to which it will be able to go without the ready innovations of Intel or Qualcomm. The same applies to Android, which can be replaced by an original platform based on AOSP (Android Open Source Project).
The company even has its own app store ( AppGallery ), and convincing developers to publish games and programs there will not be a problem. The worse thing is with the Google services that mass users use.
For Huawei, the cut off from Google's services will be the most severe
Gmail is a great email client, which is systematically updated with new additions. Photos are a very useful service that guarantees trouble-free content synchronization. Assistant is the most widely available virtual helper. There is also a Google search engine, without which it is difficult to imagine the use of the web at all.
Huawei may try to replace them with their own counterparts. The company does it already in the home market, but solutions created for China are not necessarily good in other parts of the world. Developing well-designed solutions takes time, as convinced by even Samsung, who tried to flash the quickly created assistant Bixby.
Besides, this applies not only to Huawei, but also to any other manufacturer of Android smartphones. Google along with the platform adds a number of great solutions, which is a very convenient solution for producers who do not have to lecture gigantic sums to work on a map application or virtual assistant.
Cutting them off can be very painful. Especially, that individual smartphones are similar in technical terms. The decision to buy is often influenced by the trifles, and the fact that in one model you can find a package of services used on a daily basis, and in the other, not, small details do not belong. This is a big problem.
The best thing for all of them was Apple, which has been working consistently for years
As I mentioned above, cutting off Google's services can be painful. This applies to Huawei, Samsung, LG or Sony, but it is a company that is not terrible. Apple does not have to worry about Google's system and its services.
Why? Because it has their counterparts for a long time:
- Photos? It is iPhoto coupled with the Apple cloud;
- Maps? The Cupertino company has its own and they are getting better each year;
- Assistant? This can be described as the answer to Siri.
There are a lot of examples, but it must be remembered that the Apple ecosystem is also a lot of solutions that are not available for other manufacturers. What's more, it comes to products refined and tailored to the original iOS system, which the giant has been developing for many years.
Will Huawei in a few months be able to suggest sensible alternatives to the many services beloved by Google? Or maybe it will end with Chinese counterparts that do not sin refinement and functionality on the global market?
This will show time, but the addiction to Google's services may affect the Chinese people much more than the lack of access to Qualcomm or Intel chips. The only certain thing is that with your own solutions it will not be easy to conquer the hearts of people screwed into the products of the Mountain View team.
In a similar situation, other producers could have been Apple
Perhaps this is too strong a generalization, but the only "winner" on the market seems to be Apple, whose ecosystem is fully authoritative. For years, the company consistently developed its own services and even despite the initial problems (as in the case of Apple Maps), it did not go easy by using "cooked" products.
As a result, Apple nowadays not only is not attached to the services of Google (or another company), but it also maintains its own ecosystems with its solutions. Similarly, it used to be in the case of Nokia, but you can write books about the self-destruction of the Finns.
In retrospect, it's only surprising that Samsung has not shown greater patience and consistency when working on alternatives to Google services. The more so that it could increase competitiveness on the market. Detriment.